Social Media Campaign

There aren’t many canine health foundations that support overall health. The majority of canine foundations focus on specific health conditions, such as cancer. I was able to find one canine health foundation that focuses on overall canine health.  I decided to follow the American Kennel Club Canine Health Foundation and their social media campaign.

The American Kennel Club Canine Health Foundation‘s mission is to advance dog health: to prevent, treat and cure canine diseases. They help fund research, support and distribute information. The Passion for PAWS Foundation can learn a lot from their social media campaign. They are similar in their mission and interests.

The American Kennel Club Canine Health Foundation has a strong presence through their social media campaign. The campaign focuses on three major social media components; website, Facebook and Twitter. Their website, http://www.akcchf.org, appears to be the favored medium.  The website provides quality content that is consistent and simple to read. They provide numerous topics such as; frequently asked questions, who they are, how they work, governance information, alliances, member information, latest progress in research, funded research, news, events and donation information. The website also provides readers a way to share website information through a variety of social media. The list includes, email, Twitter, LinkedIn, Reddit, Tumblr, Facebook, Digg, Stumble Upon, Pinterest and Delicious.

The second favored medium is Facebook. You can find them at http://www.facebook.com/akccaninehealthfoundation.  The American Kennel Club Canine Health Foundation posts often on their Facebook wall. On their wall, you can find posts from their website, photographs, past events, notes and promotional items.  Readers can also access podcasts created by The American Kennel Club Canine Health Foundation through their page or click on the link to connect to their podcast website, http://akcchf.libsyn.com/webpage.  I expected to see more likes on their Facebook page. They only had 3, 517 likes and only 62 people talked about their Facebook content.

Twitter appears to be the third favored medium through social media. Their Twitter profile, @CanineHealthFnd, provides informational links to their website, Facebook and podcasts. They also add information regarding events and grant information. The content isn’t as active compared to their website and Facebook account. The information isn’t updated on a daily basis, as the Twitter account only has 163 tweets and only 575 followers.

The Passion for PAWS Foundation can certainly learn a lot from The American Kennel Club Canine Health Foundation’s social media campaign. For our online presence, The Passion for PAWS Foundation would like to concentrate on the three major social media components; website, Facebook and Twitter. We believe that social media can increase awareness of our organization by bringing more knowledge to our mission and fundraising initiatives.  This is why we would start with the three main social media components. We want to increase our web presence and influence readers with high quality content that is consistent and updated daily. We want to be a valuable resource. In addition to increasing traffic, we would also like to protect our brand by monitoring conversations.  I think it is also important to have the ability to share content with friends and communities. Our goal is to raise awareness. Our foundation wants to be bookmarked, get more views, more likes, more friends, more tweets.  In order of importance, we will start our social media campaign through our website, http://passionforpawss.blogspot.com, Facebook, Twitter and then YouTube.

Our hope is to inform as many readers as we can through our social media campaign for three reasons. To bring awareness to our foundation, bring awareness to canine health and to raise money for canine health research.